Some members of the glitterati betting on green may come as a surprise.
The cannabis industry's status among Hollywood's elite is growing higher and higher thanks to celebrity backing and endorsements, with two new players in the game.
Drake and Bella Thorne are the latest A-listers to jump on the money-making marijuana bandwagon as they've recently rolled out their own brand of THC products, with the rapper launching a new line called More Life Growth Company and the actress putting her stamp of approval on the brand Forbidden Flowers.
They join the likes of Jay-Z, Whoopi Goldberg, Seth Rogen, Mike Tyson, Willie Nelson and Melissa Etheridge who have all banked on raking in the green with their own plant variety, vape pens, edibles, oils, lotions and more.
Earlier this month, the "Hotline Bling" hitmaker announced he teamed up with Canadian cannabis company Canopy Growth, which focuses on "wellness, discovery and overall personal growth with the hope of facilitating connections and shared experiences across the globe," according to the company's website.
"The opportunity to partner with a world-class company like Canopy Growth on a global scale is really exciting," said Drake in a public statement. "The idea of being able to build something special in an industry that is ever growing has been inspiring."
Canopy Growth is the same company Rogen and writing partner Evan Goldberg partnered with to launch their recreational marijuana brand, Houseplant.
And a few weeks ago, Thorne became the brand ambassador and one of the backers for Forbidden Flowers, which is cultivated at Glass House Farms in Santa Barbara, California.
The business venture "embodies [Thorne's] creative, captivating, and free-spirited personality, while educating her 21.3 million devoted fans and followers on cannabis and how she uses it in her daily life," as reported on its site.
"I have struggled with anxiety for many years, and weed was the one source I found for me to do the most healing. Because of the properties in weed, I have been able to cope with my anxiety in a natural way, rather than my doctors trying to fix it using prescription drugs," Thorne said in a statement.
Meanwhile, the first United States cannabis consumption restaurant, Lowell Cafe, opened its doors in West Hollywood, California in October with the financial backing of high-profile stars Miley Cyrus, Chris Rock, Mark Ronson and Sarah Silverman.