JoJo Siwa finds herself torn between two different women in the music video for Karma, as she appears to express regret for cheating on one of them with the other. "As I got older I really wanted to create stuff that was gonna make the world say, 'What the f--k?'" she reportedly said of the song at a release party. "And the fun thing is with 'Karma,' I wanted this first breakout adult moment to do that. I wanted this first adult breakout moment to make people's heads turn."