Usually it's LeAnn Rimes we see showing some serious skin, but today it's her better half who's getting half-naked.
Eddie Cibrian strips down to nothing in the Spring 2012 campaign for luxury home brand, Charisma -- showing off his wet, toned body in little more than the company's towels and sheets.
The 38-year-old looks pretty hot doesn't he?
Cibrian also made headlines earlier this week ... after his ex-wife Brandi Glanville admitted she slashed his tires during a "Real Housewives of Beverly Hills" reunion special!