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Pura Vida bracelets are popular among the celebrity set -- Robert Downey Jr., David Beckham, Rob Kardashian and Rihanna, to name a few -- but the story behind them is much more humble.
During a trip to Costa Rica, friends Griffin Thall and Paul Goodman met Jorge and Joaquin, two men peddling string bracelets. Griffin and Paul asked the men if they would be willing to make 400 bracelets for them to take back to the California.
The bracelets quickly became a hit and demand for them grew. Griffin and Paul formed Pura Vida (Spanish for "pure life"), employing Jorge, Joaquin and other local Costa Ricans. Today, they create over 20,000 bracelets a week, which are sold in 2,500 surf shops, boutiques, select retailers and online.
Not only does Pura Vida support 30 artisans full-time, the company also gives back to the environment. For every Pura Vida Bracelet sold, they donate 1% back to The Surfrider Foundation through 1% for the Planet.
toofab has teamed up with Pura Vida to give four (4) lucky winners a Pura Video bracelet style pack featuring a variety of popular looks. Simply fill out the entry form below for your chance to win. To learn more about Pura Vida and their "pure life" philosophy of embracing the simple things in life and living freely, be sure to visit their official website and Facebook page.
