Taylor Swift will premiere the full music video for her new single "Look What You Made Me Do" at Sunday's Video Music Awards, hosted by her arch-enemy Katy Perry.
After debuting the track late Thursday night, the 27-year-old singer released a 20-second preview of the video on "Good Morning America" this morning.
Showing a car crash, skull-adorned throne, snake jewelry and a dark and bitter Swift biting down on a string of diamonds before calling her all-male dance squad into formation, the clip certainly piqued our interest.
9 Songs You Gotta Hear on #NewMusicFriday
View StoryFans on Twitter are speculating that the lyrics are a direct response to her very public feuds with Perry, Kanye West and Kim Kardashian, who are all VMA regulars, and how their drama with the singer has played out in public.
"I don't like you little games, don't like your tilted stage, the role you made me play -- the fool -- I don't like you," she sings. "I don't like your perfect crime, how you laugh when you lie, you said the gun was mine. No, I don't like you."
The #TS6IsComing Files: Swift Announces New Single, Album Release Dates
View StoryThe sound is different than what fans are used to hearing from the pop and country star, but according to the lyrics there's a reason for that.
"I'm sorry, the old Taylor can't come to the phone right now. Why? Because she's dead."
"Look What You Made Me Do" is the first track off of Swift's highly anticipated new album, "Reputation," set to release Nov. 10.
The MTV VMAs will air live from the Forum in Inglewood, CA Sunday at 8 p.m. ET. We'll be covering them live on TooFab.com all night!