Jake Paul's Dangerous 'Bird Box' Challenge Is Exactly What Netflix Told Him Not to Do

Jake Paul has done exactly what Netflix advised against: Put his life in danger for the sake of the "Bird Box" Challenge.

The YouTuber attempted a 24-hour version of the challenge, in which participants typically blindfold themselves to complete normal daily routines or simple tasks, like getting a haircut or walking a dog. However, Paul took it to the next level of insanity by walking across the street blindfolded -- not once, but twice.

Earlier in the video, Paul drove a car blindfolded, smashing into trash and recycling cans.

But it's the final stunt that Paul can't handle. His friend led him into a pond in the park, and Paul dove head first into cold water.

"That's way too far," he told the camera. "Literally, I'm done. I'm done... It's kind of funny, but I'm also freezing bro. I'm literally going to get hypothermia. I'm going home... End the video. The 24 hours is over, bro. That's not even cool. I'm pissed, I'm leaving."

People criticized Paul for participating in the challenge, and even some of his most dedicated fans weren't amused.

"Jake, that stuff can kill you," a person wrote, as pointed out by People. "It's on the news to not do the birdbox challenge. I love you too much to see you dead ❤️"

"Paul never vocally warns fans," one viewer pointed out on Twitter. "Disclaimer is buried in description."

Another person expressed concern that Paul's dangerous stunts could cause Netflix to take the take the hit horror movie off the streaming platform.

"Bird Box" stars Sandra Bullock as a woman trying to guide two young children toward safety in an apocalypse caused by monsters that make humans take their own life when spotted, which is why the protagonist is wandering around blindfolded.

The thriller, which also stars Sarah Paulson, John Malkovich, Trevante Rhodes, Jackie Weaver and Machine Gun Kelly, was viewed so many times in one week it broke a Netflix record. The company announced 45,037,125 accounts streamed the movie within the first seven days of its release.

As #BirdBoxChallenge went viral on social media, blindfolded participants were understandably running into things and getting injured. This prompted Netflix to step in to encourage its viewers to stop.

"Can't believe I have to say this, but: PLEASE DO NOT HURT YOURSELVES WITH THIS BIRD BOX CHALLENGE," the streaming service tweeted last Wednesday. "We don't know how this started, and we appreciate the love, but Boy and Girl have just one wish for 2019 and it is that you not end up in the hospital due to memes."

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