"Bird Box" fans are taking their love for the hit horror movie to the next level, but Netflix is not here for it.
"Can't believe I have to say this, but: PLEASE DO NOT HURT YOURSELVES WITH THIS BIRD BOX CHALLENGE," the streaming service + Wednesday morning. "We don't know how this started, and we appreciate the love, but Boy and Girl have just one wish for 2019 and it is that you not end up in the hospital due to memes."
The popular hashtag trend is basically just people blindfolding themselves to perform everyday tasks, ranging from haircuts (bad idea!) to walking the dog (bad idea!).
In this example we spotted floating around on Twitter, you can see a man blindfolding himself and two kids while leading them around the house, and it does not end well for the toddler forced to participate.
A pair of YouTubers went as far as to blindfold themselves for 24 hours while living life, and have racked up over 1.7 million views. In another video below, a family got in on the action by filming the kids riding a cart around their house blindfolded.
"Bird Box" stars Sandra Bullock as a woman trying to guide two young children toward safety in an apocalypse caused by monsters that make humans take their own life when spotted, which is why the protagonist is wandering around blindfolded.
The thriller, which also stars Sarah Paulson, John Malkovich, Trevante Rhodes, Jackie Weaver and Machine Gun Kelly, was viewed so many times in one week it broke a Netflix record. The company announced 45,037,125 accounts streamed the movie within the first seven days of its release.
That same day, Reese Witherspoon declared "Bird Box" to be the scariest movie of 2018.