The ratings are in for Jessica Simpson's "The Price of Beauty" -- and they're downright beastly.
According to the Los Angeles Times, the premiere was watched by 1 million people -- and was beat by an "NCIS" rerun, History Channel's "Pawn Stars" and Food Network's "Diners, Drive-Ins and Dives," despite Jess pushing the show on every TV show imaginable.
In case you missed it -- and clearly most people did -- the show airs Mondays on VH1.
