Gotta proofread em all.
Pokemon fans all over the word were doing double and triple takes on Tuesday as #pokemonmastersex was trending all morning.
Contrary to what it looks like, the hashtag does not refer to pocket monster trainers copulating — rather it celebrates the mobile game "Pokemon Masters" recent re-branding into "Pokemon Masters EX".
Twitter instantly broke down into fits on meme-ish giggles, sharing suggestive moments from the animated show and unfortunate screengrabs from the games faster than a mid-quick attack Pikachu.
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View Story#pokemonmastersex is a great example of why we proofread our promotions before they go live," one twitter user sagely pointed out.
The gaff will now undoubtedly be added to the all time greatest marketing hashtag fails, such as when Susan Boyle had a party for her album launch (#susanalbumparty); the Chester Literary Festival (#CLitFest); or when BlackBerry maker Research In Motion were looking for new employees (#RIMjobs).
Check out some of the funniest tweets below!
The importance of capitalization. #pokemonmastersex pic.twitter.com/t0JgLYRT3X
— 🔴LIVE on Twitch ✶FiendRiver✶ (@FiendRiver) September 1, 2020 @FiendRiver
*sees #pokemonmastersex trending* pic.twitter.com/g34MeW4Zox
— B/R Football (@brfootball) September 1, 2020 @brfootball
So, anyone care to explain? #pokemonmastersex pic.twitter.com/6bdK5df6g5
— Switchaboo (@switchaboonews) September 1, 2020 @switchaboonews
#pokemonmastersex It's been staring us in the face the whole time pic.twitter.com/daf53pZRm5
— MrJplays (@Mistah_J___) September 1, 2020 @Mistah_J___
can't believe this is trending #pokemonmastersex pic.twitter.com/ovWGBMnHn1
— Lithie (@wavyroach) September 1, 2020 @wavyroach
Saw #pokemonmastersex trending one of the first things that came to mind. Image speaks for it self. pic.twitter.com/9QY7rAwvgI
— Porgs (@porgs__) September 1, 2020 @porgs__
In honor of #pokemonmastersex I'd like to remind everyone of when Butterfree ditched the homies to get laid. pic.twitter.com/QtbqL8pi4K
— toes (@UndercoverCatto) September 1, 2020 @UndercoverCatto
#pokemonmastersex I'm so fuc**ng sorry pic.twitter.com/WU3toRyuJl
— CrazyGamezzz (@Aiden35920398) September 1, 2020 @Aiden35920398
#pokemonmastersex is trending🤐 pic.twitter.com/sUQO0ewiNX
— Bulbasaur Propaganda (@BulbaGanda) September 1, 2020 @BulbaGanda
Finally #pokemonmastersex is trending pic.twitter.com/OUp2XrerhQ
— FlipSide13 (@FlipSide_13) September 1, 2020 @FlipSide_13
#pokemonmastersex be like 😂😂😂 pic.twitter.com/dooVyFEwQo
— Traw 💭🏈 (@Whatshis40) September 1, 2020 @Whatshis40
Never forget #pokemonmastersex pic.twitter.com/AOfFbfnEFX
— José Filho (@GamerJoseKun) September 1, 2020 @GamerJoseKun
#pokemonmastersex pic.twitter.com/NfBzvTS4dg
— The Paison Level!! (@ThePainHyuga) September 1, 2020 @ThePainHyuga
me logging onto twitter and thinking pokemon masters sex is trending#pokemonmastersex pic.twitter.com/sqFJUbdknH
— ArchiePichu (@TheXatuGuy) September 1, 2020 @TheXatuGuy
Can somebody please explain this to me #pokemonmastersex pic.twitter.com/W2zNJWVLze
— Amelia (@AmeliaLil_) September 1, 2020 @AmeliaLil_
idk what this hashtag is but i’m on board #PokemonMasterSex pic.twitter.com/KhACYYA5Ua
— Roald from Animal Crossing (@AC_Roald) September 1, 2020 @AC_Roald
#pokemonmastersex is an example of why social media managers are important
— Alpharad (@Alpharad) September 1, 2020 @Alpharad
(FYI Nintendo doesn't fully own Pokemon — The Pokemon Company does. But this company is owned by three others: Game Freak, Creatures... and Nintendo. And Nintendo owns part of Creatures.)
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