Kendrick Lamar Tapped to Headline 2025 Super Bowl Halftime Show

Taking place ath the Caesars Superdome, Lamar will be returning to the Halftime Show after just three years. He was one of the featured artists at Super Bowl LVI, alongside Snoop Dogg, Eminem, Dr. Dre, Mary J. Blige, and 50 Cent.

"Rap music is still the most impactful genre to date. And I’ll be there to remind the world why. They got the right one," Lamar said in a statement accompanying the announcement, per The Hollywood Reporter.

That epic performance, executive produced by Jay-Z and Jesse Collins, won the Emmy for Outstanding Live Variety Special. But Lamar probably isn't feeling any of that pressure, because if there's one thing he's known for, it's his unique, creative artistic vision.

The rapper will be working with pgLang, his own creative company founded with Dave Free, who is already deeply familiar with Lamar's unique approach to his artistry as the director or co-director of most of his music videos.

The upcoming performance will mark the sixth year for Jay-Z's Roc Nation as producer of the Super Bowl Halftime Show. He won his second Emmy for co-direction Rihanna's sensational 2023 show. The 2024 show, headlined by Usher, was nominated for three Emmys, but had to settle for becoming the most-watched halftime performance ever.

"Kendrick Lamar is truly a once-in-a-generation artist and performer. His deep love for hip-hop and culture informs his artistic vision," said Jay-Z in a statement. "He has an unparalleled ability to define and influence culture globally. Kendrick’s work transcends music, and his impact will be felt for years to come."

A bona fide living legend in the hip-hop genre, Kendrick Lamar broke big with his 2023 major-label debut good kid, m.A.A.d. city. Throughout his career, he's picked up 17 Grammys, and in 2017, he became the first non-classical or jazz artist awarded the Pulitzer Prize for music for his album DAMN.