Store Clerks Who Made Khloe Kardashian "Feel Like S---" Inspired Her to Launch Denim Line

And it's that memory that fueled her desire to launch her new denim line, Good American.

"When I was bigger, a lot of places didn't carry my size," the "Keeping Up with the Kardashians" star said in an interview with PEOPLE magazine.

"I was a 30 or 31 at the time. I didn't think that was astronomical sizing but people went, 'Uh! What size are you? Oh we don't have that here but we can order it,' she continued. "I was like, 'Screw you, you just made me feel like s---,' And that's how a lot of women feel."

And though many a gal can undoubtedly relate to the blonde beauty's experience, it appears that none of her famous female siblings could commiserate.

"My sisters would wear cute denim, and I felt so fat-shamed," she confessed. "It was important for me to make something women feel good in. It's a positive, empowering project."

Her solution came in the form of the Good American denim line, which offers sizes 0 to 24 and, according to the line's website, is "designed for a curvier, sexier and stronger shape."

Kardashian couldn't be happier that she's obliterating the blue jean blues for many ladies—a reality she's dreamed of for 10 years.

"At DASH, our store, I would always say, 'God I really want to start carrying larger sizes,' and it's harder for a boutique," Khloe explained. “If we owned department stores it would be different, but now I am finally happy I am able to have something to offer real woman."

While she's clearly thrilled to offer inclusive sizes with her latest endeavor, KoKo also doesn't balk at admitting that she loves her slimmed-down shape and the confidence boost it has provided her.