Hollywood and Beyond Deeply Disturbed by Sinclair Broadcast Group Pushing 'Biased and False News' Message

"Some members of the media use their platforms to push their own personal bias and agenda to control 'exactly what people think'," reads the script as acquired by Seattle PI. "This is extremely dangerous to a democracy."

And yet, many on Twitter felt that this is exactly what Sinclair was doing by forcing its anchors to read this and other stories with a conservative bias. On March 21, Sinclair broadcasters were required to read a story written by the parent company on the so-called "Deep State," and this is nothing new. In 2004, the company fired a reporter for speaking out against stations being forced to air what he believed was a propaganda film against Democratic presidential candidate John Kerry, according to CNN.

This latest story could be seen as these Sinclair-owned local stations getting out in front of this "fake news" narrative by implying that they aren't a part of the problem, it's those other (non-Sinclair) stations. In other words, it's setting the stage for a media war.

John Oliver did an extended segment on Sinclair's business practices on his HBO series "Last Week Tonight" last year, which you can see below. In it, he spotlighted the company's practice of forcing local newscasters to read stories manufactured at its corporate headquarters that would seem to push a conservative agenda.

He brought this up to make people aware of the company's propaganda-like techniques even as they continued their efforts to acquire Tribune Media, which would see the number of Sinclair stations grow to include 70 percent of the national television market. That move needs FCC approval, but recent actions there would seem to indicate this shouldn't be too large of a hurdle.

As the video began to make the rounds late Saturday night and into Sunday morning, more and more politically-minded celebrities, media personalities and general citizens were sounding the alarms that this is not okay, and it's certainly not what an independent media in a true democracy looks like. See some of their most passionate responses below.