'Big Brother' Blowout: America Picks Favorite Houseguests While an Egomaniac Begins to Crack

One of the twists this season is the "BB App Store." Each week, America will answer questions about the various Houseguests, and based on who they talk about the most, "Big Brother" will determine who is trending the most, and who's trending the least. Honestly, the most trending selection for the week seemed pretty obvious, but least was definitely a crap shoot.

Elsewhere, we're starting to wonder if the season's biggest ego might be headed toward a major reality check, or an epic meltdown. Perhaps both, if their response to not getting selected "most trending" is any indication. Honestly, it was uncomfortable to watch. Egos can be so fragile. If this one cracks, and it seems inevitable it will, what will we find underneath?

We're going to run this season like you'd run a department store. Each product, or celebrity, may have come in with equal value, but pretty quickly you start to see that certain ones aren't working. First, you try discounting them to see if they can turn things around and become solid performers again. But if that doesn't work, it's time to put them on clearance so you can sell them out (the door). With that said, let's take a look at our inventory, ranked from our strongest performer to our weakest ... after we spotlight some wonderful items in stock.

Swaggy C is one of the most confident people to ever play the game, but there's a fine line between confidence and narcissistic ass. To start with, Swaggy C refers to himself by this nickname in the third person, which is pretty much Douchebag 101. On top of that, he gave himself the nickname. Let us repeat that, he gave himself the nickname.

That is not cool on any level, and it really got us wondering if he was just a little delusional or if there was something more going on. Then, the "BB App Store" happened. "Listen, Swaggy C is always trending. Like, always," he declared confidently. "That's one thing you don't have to worry about. That Power App is as good as mine. And once I have it, I'll be running the house behind the scenes even more than I already am."

But then it didn't happen, and Swaggy looked genuinely shook. "How can it not be me? I'm Swaggy C," he asked. "I don't know what America was thinking, but clearly they messed up. Clearly they're against me. But it's cool."

The cameras lingered on him for a while just sitting there and staring off into the distance. Was this the insecurity he hides beneath a lot of swagger and a ridiculous nickname? Is the whole thing a protective measure to hide how inadequate he feels? Stronger players than Swaggy have been broken by the constant paranoia, gameplay and loneliness of the "Big Brother" house.

Try as she might, Bayleigh cannot stay out of the orbit of Swaggy C, and it's probably going to tear down both of their games. It might also tear down the wall of cockiness Swaggy has put up around himself.

Our favorite part was when they each separately told various people in the house that they absolutely had no interest in one another. Swaggy said he was going to distance himself from her as he didn't need a showmance disrupting his game. Bayleigh said, "If Swag had a crush on me, I'd be really turned off."

Cut to them later in the same bed and she's saying, "I'm not going to admit that I like you." Then production gave us some very loud and very fake kissing sounds so we'd be sure and know what was going on. Thanks, "Big Brother."

So if Swaggy wasn't America's top or bottom trender, who was? It was no surprise at all that Sam took home top honors as there is very little to go on in these early days. Her adorable southern accent and seeming sweetness won America over right away, though if she wants to keep them, she might want to keep her nastier side better hidden.

Broken down by having to play the game half as a robot, Sam lashed out and even cussed out Kaitlyn at one point, when Kaityn was just trying to be helpful. She then essentially tore into the whole house before JC laid the verbal smackdown on her, which earned him her respect for being real.

Sam scored the "Bonus Life" power, which allows her to return herself or any other evicted Houseguest to the game within the first four weeks. It came at just the right time, too, as she's on the block and has just basically insulted the entire house.

On the opposite end of the spectrum, it was Faysal who was least trending, but it could have been so many people. Roughly half of the house has displayed virtually no personality or gameplay of any kind. Honestly, about the only thing we know about him so far is that he thinks Angela is gorgeous and he's a Muslim.

And then CBS piled on when the punishment he chose gave him regular ham deliveries, even though as a Muslim he doesn't eat ham.

Tyler (even) is still sitting pretty as Head of Household, and with a far better grasp of what's going on in the game than most would give him credit for. This week, he even played on people's emotions by pretending to be more upset about his own nominations than he was.

Angela (up 1), Brett (up 1), Rachel (up 1) and Winston (even) maintain their ranking by being in an alliance with Tyler, this week dubbed "Level Six."

Kaycee (down 1) is also part of "Level Six," but we finally got to see how much her Pinwheel of Doom punishment is crippling her social game. By keeping her in a room until it stops spinning, she's missing key events and conversations. Luckily, she's got a team on her side.

JC (even) needs to just keep doing what he's doing. His social game is on point, and he even earned a lot of "street cred" in the house for calling Sam out on her whiny bitching. If he can prove himself competitively as savvy as he is socially and in his mental game, JC could be a real contender.

Scottie (even) remains off of the radar for now, though he's going to start getting accused of floating by some of the alpha "bros" in the house before too much longer. Props for getting into a secret power duo, but not so great that you did it with the house's likely target at this point.

Haleigh (up 2), Kaitlyn (up 2) and Rockstar (up 2) rose a little in the rankings, despite being in an alliance with Faysal and Swaggy they awkwardly dubbed F.O.U.T.T.E. (Five of Us to the End), simply because no one knows about the alliance. Swaggy is painting a bigger and bigger target on their back, so their risk factor is high, but it's early yet.

Sam (up 2) got a second chance at life with the "Bonus Life" Power App. It guarantees her safety one time for the first four weeks, which is huge. That buys her some time to maybe do some damage control in the house. She was already not bonding well with them, and then she turned around and insulted them all. She was't the target, but after her outbursts, she may need to use that Power sooner rather than later.

Faysal (down 3) is in that alliance, but he was also America's "least" favorite. And when he starts getting ham -- or hopefully ham substitute -- deliveries, the house is going to know that, which could diminish their interest in working with him.

Swaggy C (even) is so lucky he's safe this week. He is clearly the biggest target in the house for Level Six, so next week he's going to have to pull off some wins, or hope someone in his alliance does so and still has his back.

Bayleigh (down 6) was a little too open with Tyler about her closeness with Swaggy, and since Level Six can't target her burgeoning showmance, she presents as the next best option. Sometimes, it's nothing you did but rather who you've aligned with.

Steve (even) really needs to be hoping that someone comes off the block. Level Six is so fired up right now that his only hope is an opportunity to backdoor a bigger target presents itself. He's just here 'cause he's the odd man out thus far in the house.