This tweet is not going over well with journalists who think it only deepens America's trust issues with the media.
UPDATED 10/18/18 at 3:04 p.m.:
Elle issued an apology on Twitter reading, "We made a bad joke. Our passion for voter registration clouded our judgement and we are sincerely sorry."
Journalists think Elle Magazine crossed the line into fake news territory on Thursday when the publication's Twitter "reported" that Kim Kardashian and Kanye West were "splitting up."
The link didn't lead to a juicy article about what would be the biggest celebrity divorce of the decade, and instead led curious Twitter users to a page encouraging people to register to vote. Backlash was instant, with commenters in the media and beyond calling the tweet "trash" and challenging the publication to "do better."
BuzzFeed tech reporter Ryan Mac was among the ticked off journalists, replying on the tweet, "Delete this." Mashable editor Erin Strecker called the stunt "condescending," and CBS reporter Brittney Hopper commented, "You give journalists a bad name. This is horrible. So unethical."
Yashir Ali, who has broken dozens of major entertainment news stories for various publications, retweeted Elle's tweet with the comment, "When a random tweeter did this it was clever but now you're just stealing their tweet and also spreading fake news."
On the flip side, journalist Ashlee Marie Preston, who has written for a number of major publications, pointed out that she had the same idea before Elle. "Welp...it's official...Kim Kardashian finally decided to divorce Kanye West...," she tweeted Oct. 12 and linked to www.Vote.gov.
See the backlash brewing below.
When a random tweeter did this it was clever but now you're just stealing their tweet and also spreading fake news. https://t.co/RDZg4bQsMc
can we not do this? besides the fact that you directly ripped this idea from an individual twitter user — you are an actual publication that people look to to report truth. this isn't helping. and by the way, nobody's going to vote because they got tricked into it.