From Michael B. Jordan showing off his drool-worthy abs in Amazon's latest Alexa ad to John Travolta bringing back his epic dance moves in Scotts & Miracle-Gro's first Big Game TV spot, Super Bowl LV's wide-variety of commercials will likely pique the interest of every viewer.
Every year, the Super Bowl brings the best of the best when it comes to commercials -- and 2021 is no exception.
Even before the Tampa Bay Buccaneers and Kansas City Chiefs take the field, several brands released teasers -- and some even dropped full clips! -- of their Super Bowl ads. And like in the past, many of the high-priced TV spots feature celebrity cameos.
From Michael B. Jordan showing off his drool-worthy abs in Amazon's latest Alexa ad to John Travolta bringing back his epic dance moves in Scotts & Miracle-Gro's first Big Game TV spot, Super Bowl LV's wide variety of commercials will likely pique the interest of every viewer -- bringing laughter, nostalgia and possibly even a little hunger.
Check out ads released so far -- TooFab will be updating as more drop during the Big Game.
Mike Myers and Dana Carvey reprised their "Wayne's World" roles in this Uber Eats commercial where they promised not to deliver any of those lame stereotypes that other ads do to try and drum up attention ... before doing precisely that. They even landed a very game celebrity guest star in Cardi B, who was down for all of their classic stupidity. From pandering to audiences with babies and even making up TikTok dances, Wayne and Garth proved they're as funny as ever!
Everyone in Hollywood uses stand-ins from time to time, but who knew that the likes of Paul Rudd and Drake moonlight as stand-ins for their side hustle. Rudd delivered his usual bumbling charm, but it was "Drake from State Farm" who stole the show by not really knowing how it works to be a stand-in. As in, you stand there and don't talk. No seriously, you don't talk!
Sometimes you go viral for all the wrong reasons, and that's just what happened with this very, very odd commercial for Oatly. This ad was originally banned in Sweden after the Swedish dairy lobby got mad at it. But their issue was that it was promoting non-dairy milk, while social media can't get over how off-key and just downright strange it is.
Bruce Springsteen spoke about the importance of coming back together after years of strife and discord. In fact, the message was about the "ReUnited States of America," emphasizing just how serious and far he and Jeep believe the divide has gotten. It was a beautifully shot piece with a powerful message that resonated strongly enough with viewers, excited to see The Boss still in touch with the common man, even if he wasn't singing.
Michael B. Jordan takes over Alexa's body in Amazon's hilarious and creative commercial. In the clip, a woman, who appears to be an Amazon employee, chats with her co-workers about the Echo Dot. Then, after seeing Jordan on the side of a bus, the woman begins to imagine what it would like if Jordan became not only the voice of, but the body, of Alexa.
In the woman's imagination, Alexa, a.k.a. a blue-eyed Jordan, helps her do things around the house -- such as watering the lawn and cooking -- in addition to reading the woman's audiobook out loud.
The best moment comes when the woman asks "Alexa" to "dim the lights" and Jordan takes off his shirt, showing off his chiseled abs. Throughout the woman's reverie, her husband keeps asking her what in the world is going on. And his reactions are priceless.
The most unlikely Hollywood romance was the perfect follow-up to T-Mobile's clever ad featuring Tom Brady and Rob Gronkowski where the Gronk accidentally convinced Tom not to retire because a bad signal caused parts of his message to drop out.
This time, it was Adam Levine who didn't quite catch everything Gwen Stefani said about her perfect man, which apparently explains how she wound up with the most unlikely counterpart in Blake Shelton. We love how all three were game to play along, with Shelton obviously taking the brunt of the beating.
That beating, however, was nothing compared to the one Anthony Anderson's mother had handed down to him as the family played a game of football. It turns out there's another member of the family Anthony doesn't know about. These ads with his mother have been a delight for months now, so it was great to see them take it to the next level.
Paramount+, a new streaming service, brings out all the star power for their Big Game commercial. The ad features many actors and characters from ViacomCBS' wide variety of networks and shows. The commercial, which takes place on "Mount Paramount," stars Sir Patrick Stewart, Gayle King, James Corden, Snooki, Trevor Noah, Dora the Explorer, Stephen Colbert, Spongebob and more.
The whole thing played out over a series of ads throughout the night, with all the stars of Paramount achieving the summit of the mountain, only to find Patrick Stewart there ready to kick off a dance party. But the highlight for most fans were '90s bad boys Beavis and Butt-head, who handled the proceedings with their usual juvenile humor.
Some clothes are dirtier than meets the eye as shown in this 60-second commercial for Tide. The clip opens with a woman asking her son to wash his Jason Alexander hoodie. After the teen tells his mom that the sweatshirt "looks clean" to him, the ad cuts to a montage of where the hoodie has been -- and what has dropped on it -- including gum, dog slobber and dirty gym socks.
At one point, the son wears the sweatshirt to wash his car and get the bugs off the window. During the montage, Alexander's hilarious facial expressions change depending on what the boy was doing with the hoodie. Ultimately, the teen decides to throw the sweatshirt in the wash. The ad concludes with the boy, wearing his now-washed sweatshirt, running into the real Jason Alexander, who yells, "You can't just wear my face! Give me back my face!"
Hellmann's kept people guessing with their bizarre mayonnaise ads featuring Amy Schumer with big stunning wings. What are they for? What do they help her accomplish? And what else does she do besides recommend Hellman's mayo? The answer may surprise ... and disappoint you! As for the ad itself, it has a certain charm but it's not quite funny enough to justify Schumer's involvement and it's not quite strange enough to be memorable.
It wasn't, Mila Kunis! Cheetos' hilarious commercial for their Crunch Pop Mix features the actress getting caught orange-handed by husband Ashton Kutcher, who shows off his singing chops, belting out a remix of Shaggy's classic hit, "It Wasn't Me." Kutcher finds Kunis snacking on Cheetos around the house, including the counter, the sofa and the shower. Shaggy, himself, also appears in the ad, singing an updated version of his track.
The Best ... and the Rest
One of the night's most compelling and impressive commercials was Toyota's deep dive into the story of Paralympian Jessica Long, who had to have her legs amputated and went on to become a gold medalist. The conceit of having her mother talking to the adoption agency as Jessica swims and the water motif connects her to her parents' house was just stunningly done. There was a cinematic quality to her powerful story that was truly breathtaking.
It was kind of a heartbreaking message delivered here by Nick Jonas that there have been all these advances in technology and medicine and in all of these areas in our lives, and yet diabetics are still pricking their fingers to draw blood to check their glucose levels. Where is the advancements for them? Turns out it's right here.
The Falcon and the Winter Soldier
Now that "WandaVision" is a bona fide hit for both the MCU and Disney+, it's time to look ahead to the next (and what was originally intended to be the first) entry into Marvel Studios' bold foray into making their own TV shows. This one certainly looks and feels more like a traditional MCU project, with lots of action and humor with great chemistry between its two leads, Anthony Mackie and Sebastian Stan. The next chapter of Captain America begins here.
M. Night Shyamalan dropped a first look at his newest upcoming mystery/horror film and that title says it all. What happens when you visit a beach and then you and your loved ones start aging through life rapidly. We see a little boy become a middle-aged man, a woman suddenly pregnant. Why don't they just leave? Hey, it's just a teaser -- but it's a compelling one!
Almost all of your favorite "Fast & Furious" famous faces return for more wild racing action in this 30-second spot that asks if you ever really are ready to let go of the glory days? When it comes to this crew, that answer is clearly -- not on your life! It may be one of the few film trailers at this year's game, but "F9" packs enough action for half a dozen of them. Starring Vin Diesel, Michelle Rodriguez, Tyrese Gibson, Ludacris, John Cena, Jordana Brewster, Nathalie Emmanuel, Sung Kang, Charlize Theron and Helen Mirren (among others), the action is currently slated to slam into theaters on May 28.
Who better to sell us the value and importance of shopping and supporting all the local businesses on your street than the most famous denizens of any street, the Muppets of "Sesame Street." Daveed Diggs was on hand to help with some rapid-fire rapping and singing in this bright and joyful look at the value of shopping and supporting your local community. Plus, Cookie Monster, Big Bird and all of your "Sesame Street" favorites! What's not to love?
Winona Ryder reprises her role as Kim Boggs from "Edward Scissorhands" in Cadillac's commercial for the all-electric LYRIC. The spot also stars Timothee Chalamet as a new twist on the character made famous by Johnny Depp, Winona's son, Edgar Scissorhands. Here, viewers see him struggle with public transportation, being a sandwich artist and more, until he gets his scissor-hands on the first hands-free driver-assistance feature in the vehicle.
"It was quite a moment. Very surreal and also just a very very sweet moment for me," Ryder told Variety of seeing Chalamet in costume. "I was really blown away by him and everyone's work putting the character together. He is such a beautiful guy, so talented, so incredibly kind and unique. Really the perfect person to embody that character."
Coming 2 America
Eddie Murphy and Arsenio Hall headline a deeper look at their long-awaited sequel, with a funny cameo from Leslie Jones where she tells them that Wakanda isn't a fictional place to everyone, thank you very much! With appearances by virtually everyone who appeared in the original, and sick burns from Hall and Murphy's barbershop characters, this looks to be a funny trip down memory lane for generations old and new.
Samuel L. Jackson is just the kind of guy you want to give a pep talk in any environment, so his special brand of shaming and yelling was perfect for Verizon's ad about gamer culture whining and blaming lag anytime something doesn't go their way. You got pwned, d00d, just own it. Jackson really delivered, even in digitized form, and the message was just shy of actual trolling, so no one should get banned for this one!
Scotts & Miracle-Gro
John Travolta's still got the moves. The actor and his 20-year-old daughter, Ella, recreate a bit of Travolta's dance from "Grease" in Scotts & Miracle-Gro's first Super Bowl ad. In the clip, Ella first helps her dad set up the tripod, before the two get their groove on and dance to the track "Sunday Best" by Surfaces.
The commercial also stars Martha Stewart, Leslie David Baker, Carl Weathers, NASCAR driver Kyle Busch and fitness instructor Emma Lovewell.
In a couple of ads, Tracy Morgan helped one couple realize the importance of being sure over being "pretty sure" with a series of utterly ridiculous scenarios where Tracy is pretty sure of one thing -- "I'm pretty sure they come in peace" -- only to be absolutely wrong. With joked packed in tighter than his "30 Rock" days, this one had laughs piled on top of laughs.
With the help of Dolly Parton, Squarespace is showing their dedication to the side hustle. While Parton doesn't appear in the ad, she re-recorded her famous song "9 to 5" to "5 to 9" for the website builder's campaign.
In the commercial, office workers, who seem bored at their desk jobs, get a jolt when the clock strikes 5 p.m. as they are now allowed to work on their websites.
"Working 5 to 9, you've got passion and a vision," Parton sings. "'Cause it's hustlin’ time, whole new way to make a livin.' Gonna change your life, do something that gives it meaning, with a website that is worthy of your dreaming."
Props to Fiverr for making the very random choice to check into the Four Seasons Landscaping that Rudy Giuliani made famous to show just what their network of freelancers can do with any opportunity. Let's just say, they definitely made it look better than when Giuliani was there, even though it's still not a hotel, as Fiverr landed one of the night's most unexpected and clever homages.
After stirring up a ton of controversy, RobinHood played it very, very safe with their first-ever Super Bowl ad. The premise is that regular people can invest anytime, anywhere. There is no mention of the fact they don't want you to quite invest anytime and anywhere if everyone comes together to invest in something like Gamestop or AMC and drives up the stock prices -- but we digress. We get that they probably didn't want to address any of that in the ad, but it felt like a big elephant they were trying to ignore.
The rum brand takes you to the Caribbean with their colorful Super Bowl ad, which is also a Bacardi-sponsored music video that features Meek Mill and Leslie Grace's remake of Gloria Estefan and the Miami Sound Machine's 1985 hit, "Conga." The ad will make you want to get up and dance.
Pepsi's ad gets the viewer excited for The Weeknd's highly-anticipated halftime show performance, which the beverage brand sponsors. The 30-second teaser features The Weeknd walking down the tunnel leading into the football arena.
"Our stories are a lifetime the making. We give to the world and the world gives back," a voice says as The Weeknd heads down the tunnel, while his hit "Blinding Lights" plays in the background. The voice continues, "What we create changes us -- every performance a new chapter, every stage a new beginning."
In this GM commercial, titled, "No Way Norway," Will Ferrell invites Kenan Thompson and Awkwafina on a trip to Norway after learning the country sells more electric cars per capita than the US. Driving one of GM's Ultium Battery-operated vehicles, Ferrell embarks on a mission to "crush those lugers."
When he arrives -- after traveling via a container ship -- the comedian phones Kenan and Thompson, who accidentally went to Finland. A local then informs Ferrel that he's actually in Sweden, not Norway. "Damn it!" yells Ferrell, before the ad concludes with GM's pledge to have 30 new EVs by 2025.
Lenny Kravitz wants everyone not to "waste the fortune within us." In this Stella Artois ad, the rocker plays the drums as he informs the viewer that we're all billionaires as we're all born with 2.5 million heartbeats. Kravitz then is transformed into an animation, before the ad then cuts to footage of Kravitz holding a Stella in hand as he greets friends.
"Invest in each other, in the moments we share," he says in a voiceover. "Because you're rich in life when you're a heartbeat billionaire. Invest your heartbeats in the life Artois."
This ad, titled, "Spreading Tax Expertise Across the Land," features a TurboTax expert speaking from a laptop on a moving desk as he travels to different places -- even a woman's 100th birthday party -- as he shares facts about taxes. The specialist is ultimately joined by a group of fellow TurboTax experts, who all sing about sharing their expertise to those who need it, no matter where they are.
You can't have a Super Bowl without a chip commercial! This nearly 2-minute TV spot from Frito-Lay, narrated by Marshawn Lynch, brings together "Super Bowl legends of yesteryear," including Joe Montana, Jerry Rice, Troy Aikman, Terry Bradshaw, Jerome Bettis, Deion Sanders, and, most notably, Peyton and Eli Manning and their dad, Archie. Throughout the ad, the former football stars take a look back at old games as they enjoy some of their favorite chips.
Chocolate makes everything better. This 30-second M&M's commercial shows how the colorful candies can lighten up any situation. The clip features several people offering M&M's as they apologize for doing something they did wrong, such as mansplaining and kicking someone's airplane seat. However, the best moment in the ad is when Dan Levy makes an appearance. The actor apologizes to two M&M's for eating their friends and says he won't do it again... except for maybe one more time.
If you know how to count, you can win $1 million dollars, according to Mountain Dew. John Cena stars in the soda brand's Super Bowl ad, which gets fans involved in a whole new way. As Cena explains, Mountain Dew will award $1 million dollars to the first person to count the bottles of MTN DEW Major Melon in the commercial. For those who are interested, the contest begins when the brand shares the ad on their Twitter account on game day.
After releasing a few short teasers for their ad, Doritos dropped a one-minute commercial about "Flat Matthew," which a non-3D Matthew McConaughey, who struggles to "break free" from being flat. When he finds a vending machine full of Doritos 3D, McConaughey goes into the vending machine, eats a chip and ultimately transforms back into his former 3D self. The ad also includes cameos from Jimmy Kimmel and Mindy Kaling.
This Pringles ad begins with astronauts landing in the ocean after returning from space only to find that their ride hasn't arrived and they are stranded. The clip then cuts to a group of people working mission control who aren't paying attention as they are distracted by -- you guessed it -- a stacked combo of Pringles! The stranded astronauts are then relieved when they see a large ship coming towards them, but, like those working mission control, the sailors don't see the astronauts since they are enthralled by a new creative stack of Pringles.
Bud Light's Super Bowl commercials never disappoint. And this year, the alcohol brand released not one, but two ads! The TV spot for their beer is nothing short of legendary as it brings back Bud Light stars from the past, including Post Malone, Cedric the Entertainer, the "Bud Knight" and the "Real Men of Genius" singer. The Bud Light Legends come together to save the day after a truck full of cases of beer appeared to have flipped over. The commercial will have you cheering, "Dilly Dilly!"
Meanwhile, the second ad from the beverage brand is for Bud Light Seltzer Lemonade. The commercial, titled "Last Year's Lemons," brings a new meaning to "when life gives you lemons, male lemonade." In the clip, people go about their daily activities when suddenly lemons fall from the sky. And it's absolutely hilarious.
Like Bud Light, Michelob Ultra has two Super Bowl TV spots this year -- one for their classic beer and another for a seltzer.
The beer commercial, which stars a group of famous athletes, examines what it really means to be happy as it pertains to being Number 1. "Are you happy because you win? Or do you win because you're happy?" the ad asks, showing footage of the athletes drinking the beer with friends and family. The ad stars Serena Williams, Peyton Manning, Anthony Davis, Brooks Koepka, Jimmy Butler and Alex Morgan.
Michelob's seltzer ad, however, vows to show how their seltzer is "real," unlike their competitors. The commercial finds Don Cheadle confronting a group of people, who look just like real-life stars including, Megan Fox, Maluma, Serena Williams, Sylvester Stallone, Usher, Christopher Walken and Lucy Liu. At one point, Cheadle encounters his own doppelgänger, who coincidentally is his brother IRL.
Have you ever eaten such a delicious Chipotle burrito you'd consider it to be "life-changing?" Well, in their first-ever Super Bowl ad, the restaurant chain asks the question: what if a burrito could actually change the world? The clip features a little boy, who is eating a burrito, telling his sister that a burrito could change how we "plant things, water things, grow things, pick things and 'transportation' things." As he talks to his sister, he's transported to a farm while workers around him pick crops. He continues, "It could make farmers happier. More organic. More real. More soil helping. Less carbon omitted and world-changing!"
In their 15-second TV spot, which has been repurposed for the Super Bowl, the e-commerce platform encourages people to put their unused things "back in the game" by selling them online.
The online car dealer pokes fun at people being pressured at car dealerships, sharing that they can purchase cars from the comfort and safety of their own homes. The 30-sec ad features a man appearing to be tortured at a car dealership before the clip then cuts to him casually sitting on his front lawn. After the man's new car arrives from Vroom, he says, "Well, that was painless."
Guinness' ad examines what it means to be the Greatest of All Time. The ad stars Joe Montana -- a four-time Super Bowl champion -- who says being the greatest "is about more than the numbers. It's about how you come back from a bad play or the hardest year ever."
"It's about celebrating each other and being responsible," he continues, adding that in order to be great, you need to "make everyone around you better."
Montana then gives a toast to "the greatest player we don't know yet, the greatest play we haven't seen, the greatest beer you maybe haven't tried and the greatest year that's still ahead of us."
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If you've ever wondered what it's like to "sleep with" Zayn Malik, now is your chance, thanks to Coors. Instead of airing a commercial during the Big Game, the beer brand took a different approach this year. Coors Light and Coors Seltzer teamed up with a leading psychologist to create a dream stimulus video to make for a more relaxing slumber amid the coronavirus pandemic.
On Saturday night, Malik watched the Coors video and proceeded to fall asleep on IG Live.
"When Coors asked me if they could induce a refreshing dream while I sleep for you all to watch on Instagram Live, I thought...well that IS very strange. So of course, I said yes," Malik said in a press release. "It's been a minute since I've had a goodnights sleep, so let's see if it works. I love a good science project." It's safe to say we do too, Zayn.
Watch the singer experience the Coors Big Game Dream and catch some Z's on Saturday night at 10:30 p.m ET and check out the dream-inducing video content for yourself, here.
The fast food chain's 60-second commercial features people singing as they go to the drive-thru at McDonald's. The ad includes an epic mashup of hit songs including, 24kGldn's "Mood," J. Balvin's "Mi Gente," Celine Dion's "All Coming Back To Me Now," The Proclaimers' "500 Miles" and Alicia Keys' "Girl on Fire."
This 30-second ad for the sandwich chain stars comedian Brad Garrett as Tony Bolognavich, "King of Cold Cuts," who starts a "sandwich war" with Jimmy John's. Garrett goes all in as a slime-lord who cuts corners on his cold cuts, but is clearly ready to go to war against quality and speed. The only drawback was that this looked like just the opening salvo of what could be a very fun sandwich war.
We're not sure if the purpose of this ad was to make us super jealous of babies, but that's exactly what Huggies pulled off. We're not too keen on the idea of just going whenever we want quite like that, but taking naps and eating and everything else sounds pretty good. A cute ad with cute babies, who could ask for anything more?
With the idea of space exploration more alive than ever before, Bryce Dallas Howard directed this sport aimed at inspiring people to sign up for what could be the first all-civilian SpaceX Dragon mission, tentatively scheduled for liftoff later this year.
Proctor & Gamble
The manufacturer of such household cleaning products as Dawn and Swiffer chose to use their valuable Super Bowl time to spread the important message that people need to step up and create a more equitable chore balance in the household, especially during these challenging times when people are home more than ever. We all made the mess, so we can all do our part to clean it up, right?
It doesn't matter what life throws at you, as long as your feet are comfortable then you can take it all on. At least, that's what former NFL star Tony Romo and his wife Candice are teaching us through this wacky commercial for Skechers' cushioned line of shoes where they live everything "to the max" from the comfort of their own feet.
The men's hygiene company takes a swipe at fragile masculinity by encouraging men to get clean, but also not be afraid to let their daughters braid their hair while they're running around doing all those hyper-manly things like opening pickle jars and slaying dragons. There's room for all kind of masculinity in this world!
Bass Pro Shops & Cabela's
The massive outdoor stores have a simple message. Times are crazy and everyone feels like their stuck inside. So why not go outside! There's so much room for social distancing out in the wild. And while you're there, you might want to have all those things you need to really enjoy the great outdoors. Wonder where you can get those? But seriously, it's an uplifting message about how the world will still be there when you're ready for it.
In lieu of its traditional Budweiser ads, A-B opted to instead take a look at the world we all remember from just a year ago. David Fincher directs the emotionally poignant piece looking at what it was like to enjoy a beer together, a life we're looking forward to enjoying again.
In a second spot, the brewer opened the doors to showing what it's doing beyond making beer in these unprecedented times. The piece shows their efforts within their communities to help people on the ground, as well as their efforts to help in the nation's economic recovery.
Maya Rudolph stars alongside Maya Rudolph, Maya Rudolph and Maya Rudolph for the shopping app. So why are there four Maya's, and why are they quarter-sized? To represent that she has the option to pay off an adorable pair of pink boots in four installments. It's still pretty weird, though.
This strange ad from E-Trade features a little kid trying to be his best by working out and bulking up and that's because of ... trading and investments? There's a strange disconnect throughout the ad, and it's also strangely uncomfortable watching this kid lifting weights because it just looks like he's going to hurt his still-developing muscles. What were we selling again here?
Samuel Adams (NY & Boston Only)
Look, we normally wouldn't share a regional-only ad, but this Sam Adams clip brilliantly and hilariously pokes fun at Budweiser sitting out the Super Bowl by offering those Clydesdale horses to viewers, after all. Unfortunately, without A-B to steer them, the horses wreak havoc on the streets.
Indeed & Guaranteed Rate
There's nothing more real or stressful during COVID-19 than the struggling jobs market. Indeed stepped into the Super Bowl for their first ad, a message of hope in trying times. Nothing can feel more hopeless and terrifying than needing to find work after an unplanned layoff, but it's encouraging to know that you're not as alone as you might feel.
Oddly enough, viewers were feeling a bit of deja vu later in the night when Guaranteed Rate aired their spot and it featured some very familiar scenes. It turns out that due to Covid, the companies had to go to a content house for a brief snippet in their ads -- that wound up being the same snippet. Still, both messages of hope resonate.
Lil Nas X knows a lot about pursuing your own dreams, following your passion and creating your own art. Logitech put him at the center of this powerful piece on the value of art and the ability today for artists to pursue their vision all by themselves. The tools are here, so let nothing stand between you and making the magic.
Not every advertisement is going to be exciting or emotional or powerful, and yet these are the most expensive ad spots on television. So it's a little perplexing that WeatherTech picked up two of these spots and then just kind of told us they were already an American company. That's great and all, but the delivery of this message was lackluster at best, leaving the whole experience rather flat.