Tariji P. Henson, Ava DuVernay, Beth Behrs, George Takei, Patton Oswalt, Kathy Griffin and more can't help but laugh at MAGA fans protesting Nike for hiring a guy they're mad at for protesting.
Nike came out with a strong political statement by naming former NFL quarterback Colin Kaepernick as the new face of their #JustDoIt campagin on Labor Day, and Hollywood is here for it.
The Twittersphere lit up all day throughout the holiday, pushing Colin Kaepernick, Nike and #JustDoIt -- all three -- into the Top 10 trending topics in the United States deep into the night. Kaepernick tweeted out an image from the campaign, with a divisive tagline emblazoned across his stoic black-and-white face: "Believe in something. Even if it means sacrificing everything."
With just days to go before the 2018 NFL season, Kaepernick will again sit out the season unsigned, despite statistically being one of the best quarterbacks in the league. He also became one of the most controversial when he began kneeling during the national anthem as a form of protest against the unequal treatment of minorities by police officers in the United States.
This has been misconstrued into a protest against America and the military, specifically, by many conservatives and Republicans, as seen by their vitriolic Twitter outrage over Kaepernick's inclusion in Nike's campaign. He joins Serena Williams, Odell Beckam Jr. and Shaquem Griffin, but is the only inactive athlete in the campaign.
It's a bold move by a mega-corporation, especially as it comes just as the NFL season is about to commence, and while Nike is the offical uniform sponsor of the NFL. That in-your-face stance -- which Nike has not commented on other than by releasing the images -- sees many in Hollywood and beyond applauding the company, even as they are laughing at how bent out of shape many on the right seem to be getting about it.
Here's an example of some of the negative reaction to this campaign, with many Trump supporters and self-proclaimed #MAGA enthusiasts railing against Nike and burning their Nike shoes and apparel.
Dear @Nike, I am burning all Nike stuff that I own. The man you decided to make the face of your #JustDoIt campaign wore socks depicting police as pigs.Yet, you celebrate him. It is the police who #justdoit 24 hours/day-7 days/week protecting lives while risking their own lives.— Gary Kaltbaum (@GaryKaltbaum) September 3, 2018
Nike just shot itself in the foot by launching the #JustDoIt campaign with crybaby Colin Kaepernick this #LaborDay!#BoycottNike— We Support 45 (@WeSupport45) September 3, 2018
Both @Nike & @Kaepernick7 are Traitors!#RETWEET
Join us today @ https://t.co/ZbnntViW4T
Burn your Nike Products!
We hope @TigerWoods Disavows them pic.twitter.com/CausxlozLQ
First the @NFL forces me to choose between my favorite sport and my country. I chose country. Then @Nike forces me to choose between my favorite shoes and my country. Since when did the American Flag and the National Anthem become offensive? pic.twitter.com/4CVQdTHUH4— Sean Clancy (@sclancy79) September 3, 2018
Boycott Nike!— We Support 45 (@WeSupport45) September 4, 2018
Please Follow @45Pres2020 who sacrificed 5 pair of @Nike Shoes to make this video!
Can we get 1 Million to #RETWEET to support Veterans & America & Police (Since @Nike & @Kaepernick7 Hate Them) ?#BoycottNike#JustDoIt
Join us @ https://t.co/ZbnntViW4T pic.twitter.com/uTb5nTo1iG
The irony of the MAGA crowd using their First Amendment right to protest Nike over their support of an athlete who utilized his first amendment right to protest racial injustice in the United States by kneeling during the national anthem was not lost on many of those in Hollywood and beyond.
They did not hesitate to viciously troll the right for what they saw as a clear "missing the point" moment, as well as throwing their support behind both Kaepernick and Nike for taking such a bold political stance.
*sigh*— yvette nicole brown (@YNB) September 4, 2018
Protesting a company for standing with a guy who peacefully kneels to protest the murder of unarmed black people.
Not the flag. Not the anthem. Not the military. He kneels to protest the murder of unarmed black people. Only that.
But sure #BoycottNike. #Deplorable https://t.co/d8FKbBkao8
. @Kaepernick7 is going to make a fucking fortune and I'm here for it.— Kathy Griffin (@kathygriffin) September 4, 2018
Nike ran the numbers. They’ll be ok. But please, burn your socks.— Zach Braff (@zachbraff) September 4, 2018
Facing outrage for featuring Steve Bannon at its Festival, The New Yorker scrapped its plans, not wanting to be seen as giving voice to a white nationalist. Also facing outrage for naming Colin Kaepernick to its "Just Do It" campaign, Nike said, "Go F yourselves, he's awesome."— George Takei (@GeorgeTakei) September 3, 2018
I love that all the people cutting Nike logos off their clothing don’t realize they’re just advertising Nike.— Whitney Cummings (@WhitneyCummings) September 3, 2018
This is what will make America great again. https://t.co/Rdt9NLEpFO— Patti Murin (@PattiMurin) September 3, 2018
Believe in something, even if it means sacrificing everything #JustDoIt— Sway Calloway (@RealSway) September 3, 2018
Salute to @Nike for having some guts. It’s positive movement. Who’s the next corporation to step of for the… https://t.co/exkGBhS6iC
This is hilarious. I mean like, actually funny. Poor things. https://t.co/cODuNTek4N— Ava DuVernay (@ava) September 4, 2018
Racists are burning their Nike apparel. I wonder if they know Nike is the official outfitter of the NFL? The poetic justice in the new #JustDoIt campaign with Kaepernick is pure brilliance on Nike’s part.— Dana Goldberg (@DGComedy) September 4, 2018
It's hilarious watching all these racists get bent out of shape because Nike sided with Colin Kaepernick, equality, and against police brutality— Shawn in Az 🖖🏽🌵 (@CaptainsLog2O18) September 3, 2018
Can't wait till we see these morons burning their $150 shoes... #JustDoIt
I see a lot of people saying they’re “done with @Nike”— Adam Richman (@AdamRichman) September 4, 2018
All I know is that it’s gonna make those KAWS 4’s a lot easier for me to cop!
Colin Kaepernick drew our collective attention to the problem of continued racial injustice in America. He did so not to disrespect our flag but to give meaning to the words of the preamble of our Constitution—“in order to form a more perfect union.” Well done, Colin, well done. https://t.co/4ALyUxLjM5— John O. Brennan (@JohnBrennan) September 4, 2018
Nike is a huge business. They’ve calculated risk. They may even have reason to believe this will make the brand more popular which means the guy burning his white air monarchs is in the minority. Bitter pill to swallow, I’m sure. Good luck w the protest. Bet they anticipated it.— Rich Dollaz (@richdollaz) September 4, 2018
You guys do realize that burning and trashing Nike apparel is.... protesting— Cassie Fambro (@CassieFambro) September 4, 2018
And that’s your first amendment right
My Oath was to defend the Constitution of the United States, against all enemies, foriegn and domestic. The 1st Amendment of the Constitution grants Kap the freedom to express himself, whether I like it or not. I will keep true to my Oath. Any questions, @johnrich ?— Chris Markunas🌹 (@DaddySnagz) September 4, 2018
Colin has been denied work in the NFL for 551 days as of today.— ⚜Jeaux⚜ (@Kay_Jeaux) September 3, 2018
Nike, the leagues exclusive partner and sponsor, just unveiled a new campaign featuring Kaepernick.
The NFL is locked into 10 years with Nike.
The ultimate checkmate. #JustDoIt
MAGA PRO TIP: take your Nike jump suit off *before* you burn it pic.twitter.com/hRSNm4sBGI— ElElegante101 (@skolanach) September 4, 2018
Dear every upset person who’s burning their Nike gear because of Kaepernick please donate it to your local Salvation Army,homeless shelter,goodwill or go personally hand it to someone in need. #LoveConquersAll— Timothy Kelley (@sigma_wood) September 4, 2018
everyone loves Muhammad Ali now, but if you’re shitting on Kaepernick you would have HATED Ali in his prime— Drew Landry (@MrDrewLandry) September 4, 2018
in a few decades white kids will have Kaepernick posters and old conservatives are gonna pretend they were always fans. Watch. pic.twitter.com/v1pWge7fly
Me going to buy some Nikes after this Kaepernick ad pic.twitter.com/LHDB1TwFjm— M🐉 (@poeticgf) September 4, 2018
To the folks destroying your previously purchased @Nike clothing, I challenge you to donate it to the many homeless veterans you think you’re defending/supporting.— rel. (@AurielRyane) September 4, 2018
racists calling 911 after seeing nike ads that support kaepernick pic.twitter.com/X2EWrEZDqQ— 👌 (@mattwhitlockPM) September 4, 2018
That Colin Kaepernick is still not on an NFL roster is reprehensible... But for Nike to actually acknowledge an athlete who cares about social justice instead of just sneakers is commendable... #JustDoIt pic.twitter.com/VGb8iwC5wh— Cyrus McQueen (@CyrusMMcQueen) September 3, 2018
Nike making Colin Kaepernick the face of their #JustDoIt campaign is EXACTLY what we as veterans serve for. We support FREE SPEECH. Period. Fox News, Donald Trump and their supporters...you are irrelevant here. End of story.— Robert People (@PeoplesCourt79) September 4, 2018
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