"Jersey Shore" star Sammi "Sweetheart" Giancola has a new perfume line coming out -- and TooFab has your first look at her ad campaign!


The photo, taken earlier this week, shows a posh and sophisticated looking Sammi walking through the streets of NYC with a bag of flowers. We're told the photographer wanted a "candid" look for the shoot.

As we previously reported, Sammi's scent, DANGEROUS, will be out this spring.