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Sean "Diddy" Combs celebrated his birthday by changing his name for the millionth time and Twitter had a field day with it.
Over the weekend, the rapper took to Twitter to share some "very series, serious news." "I been praying on this and I knew it was risky, it could come off as corny to some people," he said in a video shot on the beach. "I decided to change my name again. I'm just not who I am before. I'm something different. So my new name is Love, AKA Brother Love. I will not be answering to Puffy, Diddy, Puff Daddy or any of my other monikers, but Love or Brother Love, ok? It's my birthday, I feel good, God is the greatest, I give all glory and I thank my momma and daddy."
I decided to change my name again!
@diddy
My new name is LOVE aka Brother Love. #TakeDat pic.twitter.com/gArAXusygG
It didn't take long for the Internet to react with memes and jokes about his latest makeover, with many pointing out the nickname already belonged to a WWE character played by Bruce Prichard in the '80s and '90s.
Prichard himself was one of the first to blast Diddy for stealing his name, with a flood of wrestling fans following suit:
Yo. Find a new gimmick. I invented and perfected Brother Love. I am the original and you are not. Remember North Carolina.
@bruceprichard
When @VinceMcMahon learns about this pic.twitter.com/GTWyR9nc2x
@dothehochypokey
Puffy, it's already taken. Can't do it better than @bruceprichard. Brother Love introduced Undertaker...who you got? Think before answering. https://t.co/obgf4p5hF3
@JustinLaBar
Why did no one tell me until now that @Diddy changed his name to Brother Love?
@notsam
Should be good for t shirts... well, you know... pic.twitter.com/2aPuqsXlbX
Diddy, Puff Daddy, Sean, there is only one Brother Love. And HE ain't it.
@The305MVP
Sorry Diddy... Brother Love is already taken! And Dude Love? Yep that one too! pic.twitter.com/6mPNQAKMom
@scottstanford1
.@diddy you sure about this? 😂🤦🏻 Brother Love pic.twitter.com/HDMbETjykX
@pinklionheart
When it comes to “Brother Love” aka @bruceprichard, accept no substitutes. pic.twitter.com/X0ePFChNyJ
@Quaylow
Puffy out here talkin bout don't call him anything but "Brother Love".... pic.twitter.com/Eilc5Igm4a
@ColeWrightNFL
P. Diddy's rebranding as Brother Love displays possibly even less self-awareness than a wrestling antagonist from 25 years ago
@mike_mcgb
Wonder if WWE is gonna sue Diddy? He now wants to be called Brother Love.
@AndySullivan12
Others called him out in general for continuing to confuse his fans by switching up his name:
Before he was Brother Love he was Diddy; before that P. Diddy; before that Puff Daddy; before that Sean Combs & before that, The Quarrymen.
@JohnFugelsang
So Diddy has changed his name (AGAIN), this time to "Brother Love"! How I wish my favorite name changer was still on earth. #HeTriedIt pic.twitter.com/XZC8ZPQCT3
@AishaStaggers
Diddy has changed his name again and will now only be known as Love or Brother Love. I was worried it would be something stupid.
@JimNorton
Sean Combs, where I come from, if you change your name a lot you are running from the law. Just sayin', no hatin'. Brother Love
@FabulousThomasJ
Now is “brother love” related “buddy love”? Or is this a some sort of comic book cross over that no one gets? pic.twitter.com/COaRL5CwHK
@IMTIMMcINTYRE_
Brother Love? Guess Diddy felt he wasn't in the press often enough lately.
@rrresta
I'm not calling P Diddy Brother Love. Hell, I still call him Puffy sometimes lol.
@mari45678
I'm waking up this morning feeling like P Did... Er Brother Love. pic.twitter.com/ycbOeSugZ7
@robtswthrayguns
