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Piers Morgan gave Kim Kardashian a taste of her own medicine.
While discussing Kylie Jenner's pregnancy on Monday's "Good Morning Britain,"Morgan steered the conversation towards his never-ending feud with her sister, Kim.
The controversial talk show host was revealed as one of Kardashian's Valentine's Day targets, after the reality star decided to send a few of her haters her latest perfume earlier this month.
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Piers Morgan Says #TimesUp for Kim Kardashian's Steady Stream of Naked Photos
View Story"I'm in there with Sharon Osbourne, Taylor Swift and there I am, the only male representative," Morgan explained. "I'll be sent one of her perfumes in a giant chocolate box."
"I'm actually quite relived," he added. "The chocolate will probably overpower the smell of the scent."
In responded, Morgan created and sending his own "powerful" fragrance called Provocateur, which he hopes "stinks so much it will ruin her entire year." Other stars he plans to send it to include Emily Ratajkowski, J.K Rowling and Madonna.
It's the moment you've all been waiting for! Here's @piersmorgan's new seductive fragrance Provocateur 💕 pic.twitter.com/M3YXr3Cv3p
@GMB
Morgan even created a advertisement for his faux business venture, which can be watched here.
The scent may smell horrible, but it looks like Naomi Campbell is a fan:
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