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Hugh Hefner's son announces that Playboy will be pulling out of the social media platform as it faces criticism for its handling of users' data.

Hugh Hefner's son, Cooper Hefner, has made the decision to remove Playboy from Facebook's platform.

The brand's chief creative officer made the announcement this week on Twitter, claiming that Facebook has become too "sexually repressive" for his liking.

"Facebook's content guidelines are corporate policies continue contradicting our values," Hefner said. "We're tried to craft our voice for the platform, which in our opinion continues to be sexually repressive."

Hefner said his "concern" over the ongoing Russia investigation also contributed to his decision to leave the social media site.

"Learning of the recent meddling in a free U.S. election further demonstrates another concern we have of how they handle users' data -- more than 25 million of which are Playboy fans -- making it clear to use that we must leave the platform," he said.

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