Loughlin, who has been a longtime star of the Hallmark Channel, was dropped by the family-friendly network on Thursday afternoon.
Lori Loughlin's involvement in the college admission scandal has already negatively impacted her and her daughter Olivia Jade Giannulli's financial future, beyond the legal implications of her criminal charges.
Within days of being indicted, Loughlin has already been jettisoned by a major cable network, which she had many lucrative deals with, and her influencer child lost a major sponsor on her social media platforms.
On Tuesday the "Fuller House" actress and her fashion designer husband Mossimo were named in a fraud investigation involving dozens of wealthy parents, alleging the two celebrity parents paid $500,000 in bribes to get Olivia, 19, and her sister Isabella, 20 into USC.
Loughlin, who has been a longtime star of the Hallmark Channel, was dropped by the family-friendly network on Thursday afternoon. Crown Media, which owns Hallmark Channel, told TooFab in a statement: "We are saddened by the recent news surrounding the college admissions allegations. We are no longer working with Lori Loughlin and have stopped development of all productions that air on the Crown Media Family Network channels involving Lori Loughlin including 'Garage Sale Mysteries,' an independent third party production."
Loughlin has starred in numerous Christmas films for the channel, as well as the television series "When Calls the Heart."
Olivia, who is a YouTuber, has collaborated and had partnerships with many brands, including Sephora. On Thursday, Sephora pulled Olivia's makeup palette.
The cosmetics brand confirmed the news to TooFab in a statement: "After careful review of recent developments, we have made the decision to end the Sephora Collection partnership with Olivia Jade, effective immediately."
Following the scandal, people demanded that Sephora cut ties with the YouTuber, who boasts nearly 2 million followers on the video platform. Before Sephora took the Olivia Jade x Sephora Collection Bronze & Illuminate palette off their website, customers ripped Olivia in the comments section on the product’s page, demanding that the company remove her product and cancel their partnership. People also blasted her on Twitter.
See some of the backlash below.
Went to Sephora’s website to see if Olivia Jade’s palette was removed or discounted but found these comments dragging her instead: pic.twitter.com/10FmQaMY63— Tiffany Moustakas (@tiffmoustakas) March 13, 2019
A few more: pic.twitter.com/JotDqqv97W— Tiffany Moustakas (@tiffmoustakas) March 13, 2019
these reviews on olivia jade's sephora palette omg pic.twitter.com/oyHVOYgWX5— s (@fIoraldior) March 13, 2019
I’m not walking into another Sephora and spending a dime until you remove the special addition cheaters palette by Olivia Jade @sephora btw I studied my ass off for my SAT test— jen (@jen96875723) March 13, 2019
Hmm, I wonder if Sephora is going to remove Olivia Jade makeup product or do they endorse cheaters? @Sephora— stace (@x0cirrus) March 12, 2019
Olivia also previously collaborated or had partnerships with Amazon, Dolce & Gabbana, Marc Jacobs Beauty, Boohoo, Smile Direct Club, Princess Polly. TooFab has reached out to the brands, but have yet to hear back.
Estee Lauder Cosmetics, who collaborated with Olivia via their Smashbox and TooFaced brands, told TooFab they "have no current campaigns with Olivia Jade and no plans to work with her in the future."
Lulus co-founder and CEO Colleen Winter told us in a statement: "Lulus has not worked with Olivia Jade since August 2018 and we have no plans to do so in the future." Tresemme told TooFab they are also no longer working with her.
Princess Polly, an Australian clothing brand, in particular, removed the entire Olivia Jade x Princess Polly collection from their website. Olivia filmed a video back in December where she tried on the fashion line. You can check it out, below.
Olivia has also received backlash on her Instagram account and her YouTube channel. She has disabled all comments on her YouTube videos and on her three most recent Instagram posts. However, her Instagram profile -- full of 525 posts -- is full of hateful remarks in the comments section. One photo, below, of Olivia wearing a letterman jacket has particularly thrown some commenters into a frenzy. If you recall, the whole fraudulent scheme allegedly involved Olivia and her sister Bella posing as athletes recruited by the university to be a part of the crew team, despite them not playing the sport.
"My son made varsity high school soccer team as a freshman," a person wrote in the comments. "We are so proud of him for working hard and practicing everyday. Here you are with a Letterman jacket which you bought and not earn. Your parents must be proud #dropoutnow, #loser, #cheater"
"The $500k your folks paid to get you and your sister into USC could have provided 15 full scholarships for low-income students at a state school," another commented. "Your shallowness and vapidity are an insult to kids who work hard and play by the rules. Getting a degree in Kardashian studies?"
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