"Worst. Corporate Twitter stunt. Ever."
On Monday the upcoming streaming service kicked off an epic Twitter thread that saw all its properties enthusiastically engaging with one another... almost all of them, anyway.
"It's moving day! Is everyone packed and ready to go to @DisneyPlus?" the official account tweeted, before Pixar, Star Wars, Marvel, The Avengers, Guardians Of The Galaxy and Even National Geographic got involved in the cute exchange.
"Almost! But in a shocking turn of events, we can't find Dory," Pixar Tweeted.
"Maybe we can help!" Nat Geo replied. "Have you tried looking in shallow, tropical reefs of the Indo-Pacific? That’s where you’ll find paracanthurus hepatus. Just don’t get confused with acanthurus leucosternon or acanthurus coeruleus – they all are known as blue tangs!"
"Hang tight. We have quite a few suits here," Marvel joined in with a pic of Iron Man 3's many wardrobe options.
"And we’ve got Earth’s Mightiest Heroes, on your left!" The Avengers offical account chimed in, with a clip of "Endgame"'s famous finale assembly scene.
Maybe we can help! Have you tried looking in shallow, tropical reefs of the Indo-Pacific? That’s where you’ll find paracanthurus hepatus. Just don’t get confused with acanthurus leucosternon or acanthurus coeruleus – they all are known as blue tangs! pic.twitter.com/Mq1BKGBxy0— National Geographic (@NatGeo) August 19, 2019
Hang tight. We have quite a few suits here. pic.twitter.com/5jGryAPItk— Marvel Entertainment (@Marvel) August 19, 2019
Don’t worry, she may not look like much, but she’s got it where it counts, kid. Prepare to make the jump to lightspeed! pic.twitter.com/iovNCVcy3o— Star Wars (@starwars) August 19, 2019
The Star Wars offical account then offered some logistical help with a 1980 clip of Han Solo piloting in "The Empire Strkes Back": "Looks like you’re in need of some transport, you scruffy-looking nerf herders. Welcome aboard the Millennium Falcon, @Marvel! Any more crew expected?"
Groot spoke for The Guardians Of The Galaxy when he added, of course: "I am Groot".
While most fans were delighted by the interaction — and the display of Disney's ever expanding sphere of control — some followers were a little more cynical.... including one of Disney's own more recent acquisitions.
"Worst. Corporate Twitter stunt. Ever." The Simpson's official Twitter account tweeted, with a picture of its master of cynicism, Comic Book Guy.
The Simpsons — along with Avatar, Planet Of The Apes, The X-Men, Fantastic Four and Deadpool — was among the properties Disney snapped up in its $71.3billion acquisition of 21st Century Fox in March.
On Monday, Disney also announced new territory and pricing details for the streaming service, which launches on November 12.
Worst. Corporate Twitter stunt. Ever. pic.twitter.com/EK4KfVGTKX— The Simpsons (@TheSimpsons) August 19, 2019
Canada and The Netherlands will join the US in getting first access, while Australia and New Zealand will follow close behind a week later on November 19.
Each country will pay roughly the same amount as customers in the US, where it costs $6.99 per month — almost half the monthly cost of rival Netflix — or $69.99 for an annual subscription.
Instantly available will be 18 of Pixar's 21 movies, most Marvel films, Disney's movie back catalog, 5,000 episodes of Disney Channel shows, 100 Disney Channel original movies — and 30 seasons of The Simpsons.
Disney also announced it will stream on all major platforms, except for Amazon and its Fire devices.
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