Later in the video Lovato walks by an ambulance as a girl is being carted in by paramedics on a stretcher. The singer reaches out and touches the girl reassuringly while singing, "I wonder when I love me is enough." Fans have speculated this moment in the visual is a reference to Lovato's own nearly fatal overdose in July 2018, after being sober for six years.
The pop star recently talked in depth about her sobriety with Ellen DeGeneres, telling the audience: "I think it's important that I sit here on this stage and tell you at home or you in the audience or you right here that if you do go through this, you yourself can get through it. You can get to the other side and it may be bumpy, but you are a 10 out of 10, like don't forget it. And as long as you take the responsibility you can move past it and learn to love yourself the way you deserve to be loved."
You can read more of what she said in her talk with Ellen here.
Another detail from the video that has the singer's fans cooking up theories are a bride and groom sprinting across a road, which some believe is nod to Demi's ex Wilmer Valderrama and his engagement to Amanda Pacheco — Wilmer and Lovato dated for six years and broke up in 2016. The former couple have remained close friends, with Wilmer visiting Demi in the hospital as she recovered from her overdose.
While another brief visual showed three men walk by Demi, all wearing wildly printed suit jackets, leading many fans to scream Jonas Brothers (Kevin Jonas, Joe Jonas and Nick Jonas). Joe and Lovato dated in 2010 after "Camp Rock."
"I Love Me" follows Demi debuting her other single this year, "Anyone," at the Grammys.