TooFab talks to the woman behind the viral Instagram account, Nori's Black Book.
How do you score an Instagram follow from Kim Kardashian? Make her oldest child look like a rude and egotistical diva.
Written entirely in the voice and perspective of Kim and Kanye West's rambunctious 5-year-old daughter -- North West -- the account is loaded with both paparazzi shots and personal snaps shared by any one of the Kardashian-Jenner kin that get re-posted and re-captioned to reflect the hypothetical thoughts of sassy Nori.
TooFab interviewed the creator of Nori's Black Book and chatted about what it took to make members of this famous family avid fans of an Instagram account dedicated to mocking them through the eyes of a 5-year-old.
The Instagram savant wanted to remain anonymous when talking to TooFab and insisted she be called "Bianca" because that's the name she uses on "guys at bars."
"I like being anonymous because I feel like it lets people use their own imagination," she said.
How Suri Cruise Inspired It All
Bianca told TooFab she was first inspired by the Tumblr account Suri's Burn Book -- written in the voice of Tom Cruise and Katie Holmes' daughter -- and thought, "Why didn't I think of this?" It wasn't until 2014 when Bianca saw little Nori dressed in Babies 'R' Us clothes as part of the Kardashians' collaboration with the children's store that she thought, "North is probably so pissed off. Why isn't this child in Balmain or Prada?"
"I said that to a friend of mine, and that's when I got the idea," said Bianca, who first started Nori's Black Book on Tumblr. After some initial reluctance and enough persuasion from friends, she created Nori's Instagram account, which now has nearly 300,000 followers.
Bianca said she saw success after her very first post -- a photo of Kris in overalls.
"I can't remember what I said, but I'm sure it was something rude," she said laughing. "I really just did it for my own entertainment, and then I saw that other people liked it. I wasn't trying to get any type of attention, it was just a fun hobby. To be honest, I really didn't think anyone would like it or get it. I still am kind of surprised, you know what I mean? I have a weird sense of humor."
Weird or not, Bianca's sense of humor has resonated with the very family she puts on blast -- Khloe has even been known to "like" certain posts. (Kim, Kris and Khloe did not immediately respond to TooFab's request for comment.)
Kanye's Ego and Kim's Rudeness
Bianca said the inspiration for North's fiery commentary comes from her own personality mixed with the personalities of North's parents, who always seem to find themselves making headlines.
"It started off as an exaggerated version of Kim and Kanye's personalities," she explained. "If you watch 'Keeping Up with the Kardashians,' Kim is very rude to her family. And Kanye has a huge ego, so I put that into North's voice. I wanted to make sure she had this huge ego and was rude to her family."
"North also has these facial expressions," she added. "It kind of just writes itself."
Beyoncé Is Just Too Boring
In addition to running Nori's Black Book, Bianca also run's Saint's Black Book, Chi's Black Book and Blue Ivy's Black Book -- which she says is quite popular yet difficult to manage because Jay-Z and Beyoncé tend to stay out of the limelight.
But running multiple parody accounts in addition to her own personal account is not Bianca's full-time job. In fact, she makes no money off any of her Instagram ventures, and she wants to keep it that way. Bianca works a "regular 9-to-5 job, Monday through Friday," so for her, Nori's Black Book provides a comedic escape.
It does for us, too, Bianca. It does for us, too.
See some of Nori's best posts below.