The racist ploy was in response to Winfrey actively campaigning for Democratic candidate Abrams in Georgia.
Oprah Winfrey is not happy with a racist robo-call campaign that used her name in a ploy to discredit Georgia gubernatorial candidate Stacey Abrams, someone the media mogul has been actively supporting.
If Abrams, a Democrat, won the race she would become the state's first black female governor.
Oprah took to Instagram the night before election day to denounce the robo-call campaign: "I heard people making racist robo-calls in my name against Stacey Abrams, who I am 100 percent for in Georgia. I just want to say: Jesus don't like ugly. And we know what to do about that: Vote."
The robo-calls attempted to impersonate the OWN network CEO.
"This is the magical negro Oprah Winfrey asking you to make my fellow negress Stacey Abrams the governor of Georgia," the automated calls began. According to reports the message went for nearly 60 seconds and included anti-Semitic statements. Georgians began hearing these automated messages last week.
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The robo-calls originated from anti-Semitic website TheRoadToPower.com. The Anti-Defamation League says the website is responsible for similar tactics in other Georgia election races.
Abrams also slammed the ploy in a statement given by her spokeswoman Abigail Collazo: "It is not surprising that in a race that has consistently been very close, we've seen several weeks of increasing desperation from many dark corners trying to steal the election, cheat, lie, and prey on people's fears rather than having the respect to listen to voters and speak to their hopes."
Abrams' opponent Brian Kemp denounced the robo-calls as "vile." "I stand against any person or organization that peddles this type of unbridled hate and unapologetic bigotry," he said.
The racist ploy was in response to Oprah actively campaigning for Abrams in Georgia.
"Make your voice heard on November 6. We have this incredible opportunity to make history. We have our inalienable right, because the one place that all people are equal is at the polls," the billionaire media mogul told voters on the campaign trail.
"And I'm here today because of the men and because of the women who were lynched, who were humiliated, who were discriminated against, who were suppressed, who were repressed and oppressed, for the right of the equality of the polls. And I want you to know that their blood has seeped into my DNA, and I refuse to let their sacrifices be in vain."