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Her reasoning for creating the product is simple: "There's an urban legend that my p---y changes men."
Step aside, Gwyneth Paltrow. Erykah Badu has an even more aggressive approach to marketing her vagina.
The "On & On" singer and "What Men Want" actress, 48, just revealed her plans to sell incense created from her used underwear, telling 10 Magazine that the unconventional product -- dubbed "Badu's P---y" -- will smell as advertised.
"I took lots of pairs of my panties, cut them up into little pieces and burned them," she explained. "Even the ash is part of it."
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'What Men Want' Screenwriter Spills on Those Raunchy Sex Scenes, LGBT Story and Real Life Inspirations
View StoryAvailable on her soon-to-launch online store, Badu World Market, the singer said her reasoning for creating such a product is simple: "There's an urban legend that my p---y changes men. The men that I fall in love with, and fall in love with me, change jobs and lives." She called this her "superpower."
Badu, who told the interviewer she actually stopped wearing underwear a while back, feels "the people deserve" to have their homes smell like her burning used underwear.
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Gwyneth Paltrow's Candle That 'Smells Like My Vagina' Already Sold Out at Goop
View StoryWhile the product is surely unusual, it's actually the second of its kind promoted by a massive celebrity.
Earlier this year, actress and Goop founder Gwyneth Paltrow launched a never-before-seen product on her wellness brand website: a candle named "This Smells Like My Vagina." To the surprise of many, it sold out within a week, so maybe these ladies are onto something.
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